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          Market innovation Your current location : Home > R & D > Market Innovation

          Zhejiang Media and Amendment Group join forces to get through the "last mile"

          Time: 2014-10-28 Source: Center for Brand Management Author: Gilbert


          http://mmbiz.qpic.cn/mmbiz/01VfnTFpjibsibx1DSW8RXuOFLcd4vb7CgNcSMiahibjibkZK91VHFiaibnZL4KaXNvFQRAU0ibpCUlONolO8ibzIbOLtFw/0

          3 个月时间里,服务中心将为全街道 9000 余名居家老年人,提供居家服务、娱乐健身、养生养性、阅读欣赏等十余种惠老、助老公益体验季活动。 On the occasion of the second National Elderly Festival, Yanganxiang's first community-based home care service center was officially put into trial operation in Beishan Street, Xihu District, Hangzhou. In the next 3 months, the service center will serve more than 9,000 home-based elderly in the street. People, providing home services, entertainment and fitness, health and wellness, reading and appreciation, and more than ten kinds of benefits for the elderly, help the elderly public welfare experience season activities.

            The center is invested and operated by Zhejiang Yanganxiang Pension Service Co., Ltd. The Civil Affairs Bureau of Hangzhou Xihu District and Hangzhou Beishan Street provide support for the pension policy and the operation site, respectively.

            1 亿元倾力打造,三方意欲通过资本与媒体的强强联手,共同搭建专业居家养老平台 —— 养安享养老产业股份有限公司(以下简称“养安享”),计划通过两至三年的努力,在全国 1 万家街道(社区)开设居家养老服务中心,着力打造全国社区居家养老品牌,共同打通老有所养“最后一公里”。 The Yanganxiang pension platform was jointly invested by Zhejiang Daily Media, Amendment Group and Zhejiang Xinlian Holdings to invest 100 million yuan. The three parties intend to jointly build a professional home-based pension platform through the combination of capital and the media-Yanganxiang Pension Industry Co., Ltd. The company (hereinafter referred to as “anyangxiangxiang”) plans to open home care service centers in 10,000 streets (communities) across the country through two to three years of efforts, and strive to build a national home care brand in the community to jointly open up the old and support the “last one kilometer".

            1995 5 月的修正集团,是集中成药、化学制药、生物制药的科研生产营销、药品连锁经营、中药材标准栽培于一体的大型现代化民营制药企业。 Established in May 1995 , Amendment Group is a large-scale modern private pharmaceutical company that integrates research, production and marketing of pharmaceuticals, chemical pharmaceuticals, biopharmaceuticals, pharmaceutical chain operations, and standard cultivation of traditional Chinese medicine. On the basis of highlighting the main business of pharmaceuticals, we will also enter the health industry, tourism, and real estate at the same time, and build a diversified large-scale health industry structure. 76 个全资和控股子公司,有员工 10 万余人, 2013 年销售额 417 亿元。 The group has 76 wholly-owned and holding subsidiaries, with more than 100,000 employees, and 2013 sales of 41.7 billion yuan.

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          Tuina from Wan Chengzhitang serves the elderly for free


          As a party newspaper group listed on the entire market of operating assets, Zhejiang Newspaper Media and domestic health and pharmaceutical companies amend the group to work together to give full play to the role of the company's market players, provide health, culture, entertainment and other related products that meet the needs of the elderly, and promote retirement The interactive development of services and medical care, housekeeping services, insurance, education, fitness, tourism and other fields is committed to enabling the majority of the elderly to realize old age, retirement, and happiness in old age. After the establishment of Yanganxiang, with the support and assistance of party committees and governments at all levels, it will quickly supplement the “shortcomings” and release of service industry development through the establishment of various types of services such as community elderly volunteers and service development. Effective demand.

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          Hairdressers from Hangzhou free haircuts for the elderly


          The core idea of "Care for the Elderly" is to organize the elderly, help them to be healthy, promote their happiness, and increase their happiness index! Provide a happy paradise for the elderly to enjoy their old age, and provide their children with a "heart" choice of filial piety! + 服务”媒体转型的一次大胆实践。 The establishment of Yanganxiang is another pioneering initiative in the capital market following the successful acquisition of Bianfeng Haofang by Zhejiang Newspaper Group . It is also a bold practice for Zhejiang Newspaper Group to explore the "news + service" media transformation in its self-reform . Based on the powerful media influence of the Zhejiang Daily Media's wholly-owned professional newspaper "Zhejiang Seniors Daily", based on the early innovation and trial of professional elderly services "small cotton jackets" to benefit the elderly, it deeply intervenes in the elderly service industry and better serves the majority At the same time as the elderly, they have strengthened the media power, enhanced the value of news dissemination, and further expanded the influence of the party newspaper group among the elderly.

           

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          Leaders of Zhejiang Daily Media, Amendment Health Group, etc. attended the inauguration ceremony

           

          In recent years, Zhejiang Newspaper Group has continuously opened the door to media fusion by asking for capital. 3 年“互联网化”的融合过程中,浙报集团围绕打造用户、资本、技术这 3 个平台,加快传统媒体和新兴媒体在内容、渠道、平台、经营、管理等多方面的深度融合。 In the integration process of "Internetization" in the past 3 years, Zhejiang Daily Group has built three platforms of users, capital, and technology to accelerate the deep integration of traditional media and emerging media in content, channels, platforms, operations, and management .

          In the next three years, it is planned to make "energetic development of the elderly industry and the expansion of the elderly media" a core industry of the group. The construction of a large platform for health and safety enjoyed a substantial step for the Group to fully participate in the elderly health industry.

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