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          Chinese name: Xiu Xiu Your graduation institution: Jilin University Xiu Xiu, full ... [Details]
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          Market innovation Your current location : Home > R & D > Market Innovation

          The perfect combination of thinking and strategic innovation is the key foundation and premise of product marketing

          Time: 2012-08-27 Source: Network of the value of China: Reproduced

          The huge market capacity of Chinese cosmetics, lower entry threshold, and relatively considerable profits make the cosmetics industry a hot industry chased by investment masters from all sides. It is under such a fierce competition that the famous brand Soffer entered the field of cosmetics.


          Most of the cosmetics market emphasizes a kind of spiritual feeling, but there are very few products that really realize the functional benefits.


          At this time, Soffert thought of market differentiation marketing thinking and strategic innovation. Sofitel pioneered the development of a unique soap-Sofitel Seaweed Slimming Soap. The birth of Sophote seaweed slimming soap was the first to realize the functionalization of soap and adapt to consumer safety and convenience. This is the success of market terminal differentiation.


          Then Soffer launched "Papaya White Soap". With the function of decomposing melanin and exfoliating skin. "Papaya Skin Soap" has been welcomed by consumers, and has become an area where various brands are competing to develop. Sophote once again leads the trend of skincare and skincare in the Chinese market.


          Then Sofitel facial cleanser began to fully enter the market, all of a sudden launched ten kinds of facial cleanser to solve different skin problems. Driven by the marketing strategy of "solving face problems by washing face", Soffert has sung on the cosmetics market with unique products.

          Sofitel's success is the crystallization of the full combination of in-depth study of the industry, in-depth study of competitive brands and consumer research, the practice of differentiated marketing thinking and strategic innovation. In particular, the series of products developed under the guidance of this thought have achieved the marketing thinking and strategic innovation practice of "people have what I have and people have me," and create differentiated marketing ideas. It is this kind of marketing strategy that can truly allow products to enter the consumer psychology, thereby quickly occupying the market, achieving good marketing results, and truly realizing the innovation of product marketplace marketing.


          Marketing thinking and strategy innovation will always be a key to product marketing. Starshoe's product placeholder marketing is also ingenious.


          Facing the fierce competition in the pharmaceutical market, pharmaceutical companies are urged to seek innovative communication channels and appeal methods for their products. In particular, the dissemination of prescription drugs advertising, after suffering a mass media ban, what will happen next? It has become the number one problem for business meditation. In this regard, the amendment of the pharmaceutical industry can be described as a unique path, focusing on the appeal of humanized communication, while spreading the product, establish the humanistic spirit of the enterprise, and achieve good communication results.


          In life, everyone wants to be safe for life. Often hope to be blessed by others. This is human nature, and there is nothing wrong with it.


          Revised the pharmaceutical industry to tightly grasp people's desire for psychological awareness, and use the effect of the homophonic effect to substantiate the efficacy and treatment target of its own product "Starco" to "Stomach (Hello)! How are you?" , Cleverly integrate product and corporate image appeal into family. With the repeated changes of the picture, the same voice, "Stomach (Hey)! How are you?", Appears repeatedly three times in a row, so that the target audience can get the affectionate psychological sustenance while watching the advertisement picture. So as to resonate deep inside, strengthen the audience's memory, and achieve the effect of integrated communication appeal.


          Many pharmaceutical advertisements like to catch the wind, and you chase after me, rushing to borrow celebrities as image spokespersons, it can be said that it follows the trend and often gives the audience the same stereotype.


          Amend the pharmaceutical industry to set aside celebrity and celebrity commercials that arouse dissatisfaction to the audience and seek personalized channels for appeal. With the loud voice of an ordinary middle-aged man who has gone through vicissitudes-"Stomach (Hey)! How are you? Stashou, care is around", repeatedly echoing between the mountains and the wild, giving the audience a full of breathlessness Individual heroism. An ordinary greeting, a caring long-term reunion, a call of warm heart, a ray of enthusiastic friendship, fully demonstrated personalized humane care, refreshing the audience, never tire of reading, and never bother. Demands fresh, concise, simple and decent.


          Amending the pharmaceutical industry is indeed good at amending. In the appeal of its own product "Starcom", it makes full use of limited resources, integrates into unlimited resources, and appeals to the product image "Stomach (Hey)! How are you? "Repairing pharmaceuticals around me" is integrated into one body. While seeking the product image of "Starco", we have not forgotten the extensive establishment of the corporate image of "care is around, revising pharmaceuticals".

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